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Websites that work as hard as you do.

Your website never closes. What is it telling people at 2 a.m.?

Custom web design and development — fast, secure, conversion-focused websites and web apps, from marketing sites to complex platforms. Every build is optimized for Core Web Vitals, accessibility, and organic search performance.

  • Core Web Vitals checked before launch
  • Built to WCAG 2.1 AA
  • Fixed-scope quotes
Get a fixed-scope quote →How we build
Structure first: what goes where, before any color or type.
what does a custom website include
Quick answer

What does a custom website actually include?

A custom website from Rubiera Productions is designed and engineered for your business, not adapted from a template: a design system built for your brand, a fast headless architecture, SEO-ready structure and schema, a CMS your team can use without touching code, and Core Web Vitals, accessibility and security handled from the first commit.

Most marketing sites launch in 4–8 weeks; larger platforms and e-commerce builds typically run 8–14 weeks. Every project starts with a conversation about your goals and ends in a clear, fixed-scope quote — you know the number before any work begins. Building something people sign in to use, like a portal, dashboard or booking system? That's our Web Apps service.

  • A design system built for your brand, not a template.
  • Semantic markup, structured data and clean URLs from the first commit.
  • A CMS your team can use without touching code.
  • Core Web Vitals monitored from day one.
  • A fixed-scope quote before any work begins.

Tell us about your project and we'll reply with a fixed-scope quote.

What every build ships with

Five things you get on every project.

Not add-ons and not upsells — the baseline. Each one is shown below the way it actually looks.

Design

Custom design & UX

A design system built for your brand, not a template — wireframed, prototyped, and tested against real user flows before a line of code ships.

Architecture

Headless / JAMstack architecture

Content and presentation decoupled from day one, so pages load in milliseconds and the site scales without a re-platform.

the stack, as a pipelinechosen per project
  1. Content
    Where editors work
    SanityContentfulShopifyWooCommerce

    Your team publishes without touching code.

  2. Build
    Where pages are made
    ReactNext.jsTypeScriptTailwind CSS

    Component-driven, version-controlled.

  3. Deliver
    Where it's served
    VercelCloudflareNode.js

    Served from the edge, close to visitors.

  4. Measure
    How we know it works
    LighthouseGA4Search Console

    Verified before and after launch.

Search

SEO-ready structure & schema

Semantic markup, structured data, and clean URLs are part of the build — not bolted on after launch. Want the ranking side handled too? See SEO Full Service →

Content

CMS integrations

Editable by your team without touching code: Sanity, Contentful, or a headless setup fitted to how you already work.

Quality

Performance & security first

Core Web Vitals monitored from day one, hardened against common vulnerabilities, and built to pass a Lighthouse audit before it ships.

the bar every page has to clearGoogle's thresholds
LCPgood ≤ 2.5 s
INPgood ≤ 200 ms
CLSgood ≤ 0.1
Pass mark: every page lands in the green before go-live.
  • Core Web Vitals optimized
  • WCAG 2.1 AA accessible
  • Mobile-first responsive
  • Hardened against common vulnerabilities
Hands on a laptop showing code, phone beside it
How we build

Production code from day one: component-driven, accessible, and version-controlled.

Where do you fit?

What are you building?

Pick the closest match. Timelines are typical ranges, not promises — your quote is fixed once scope is clear.

Marketing site

A focused site that explains what you do and turns visitors into calls and quote requests — custom design, a page per service, SEO-ready structure and a CMS your team can use.

Typical timeline4–8 weeks
Built withNext.js + headless CMS
Building in South Florida? See our Homestead web design page →

Working in Southwest Florida? See web design & development in Naples →

Our approach

From kickoff to launch — and past it.

  1. Discovery & strategy

    We map your goals, audience, and competitors before opening a design file.

  2. UX & UI design

    Wireframes first, then a full visual system — reviewed and revised with you at every stage.

  3. Development & build

    Production code from day one: component-driven, accessible, and version-controlled.

  4. QA & launch

    Cross-browser and cross-device testing, performance audits, then a coordinated go-live.

  5. Growth & support

    Post-launch monitoring, iteration, and a direct line to your team.

Typical marketing site: 4–8 weeks from kickoff to launch. Support continues after.
Let's build your website →
Pairs well with

A great site is the start, not the finish.

SEO Full Service

Every site ships SEO-ready. Our SEO program takes it from there.

Explore SEO →Google Ads

Send paid traffic to a page built to convert it.

Explore Google Ads →E-Commerce

Shopify and WooCommerce stores that load fast and are easy to run.

Explore E-Commerce →Web Apps

Need software your customers or team log into? Portals, dashboards and internal tools built to scale.

Explore Web Apps →
Common questions

Frequently asked questions

Straight answers — the same ones we give on a first call.

Most marketing sites launch in 4–8 weeks. Larger platforms and e-commerce builds typically run 8–14 weeks, depending on scope and how ready your content is.

It depends on your goals. We build headless/JAMstack sites (React, Next.js) for speed and flexibility, and Shopify or WooCommerce for e-commerce. We'll recommend the right stack for what you're trying to do, not force a one-size-fits-all platform. Need software people log into, like a customer portal or booking system? See our Web Apps service. Interested in AI assistants and automation? See AI Development.

Yes. Semantic HTML, structured data, sitemaps, and Core Web Vitals are part of every build, not an add-on at the end. Want the ranking side handled too? See SEO Full Service →

Yes — we set your team up with a CMS you can use without touching code, and we're available for ongoing support if you'd rather we handle updates.

It depends on scope — a focused marketing site and a multi-page platform with custom integrations are very different projects. Tell us your goals on a call and we'll give you a clear, fixed-scope quote.

Yes. We build for businesses across the United States and beyond, and projects are remote-friendly: discovery, design reviews and launch planning happen by video or phone. For local-market detail, see our web design pages for Homestead, FL and Naples, FL.
Get started

Let's build your website.

Tell us your goals. We'll give you a clear, fixed-scope quote — so you know the number before any work begins.

Talk to an expert

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