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Web Design & Development in Naples, FL

Custom websites built to turn traffic into customers. Strategy, design, development, SEO foundations, and conversion tracking — built for businesses competing in Naples and Southwest Florida.

See the interactive demo ↓

StrategyUX/UIDevelopmentSEOAnalytics

01What we build

Websites built to turn Naples-area traffic into customers.

Custom sites for businesses competing in Naples and Southwest Florida, where buyers compare portfolios, read reviews and reach for their phone long before they visit. One scope covers strategy, design, development, SEO foundations and conversion tracking, so nothing is bolted on afterwards.

01

Strategy

Goals, audience and competitors mapped before a design file opens.

02

UX & UI design

Wireframes first, then a full visual system, designed mobile first.

03

Development

Component-driven code on Next.js, editable by your team through a CMS.

04

SEO foundations

Semantic HTML, structured data, sitemaps and a redirect map for redesigns.

05

Conversion tracking

GA4 events for calls, forms and bookings, verified before launch.

06

Launch & support

Cross-device QA, a coordinated go-live and a direct line afterwards.

Need the full picture of the service, the stack and the process? See our Web Development service →

Ready to work with us?

Tell us about your project and a specialist will get back to you with a clear next step.

or call (786) 744-5342
02Why Naples websites require a different approach

Some markets buy differently. Southwest Florida is one of them.

A site that works in one city can underperform in another because the demand behind the search is different. These are the forces we design against for Naples and the surrounding region.

Seasons change what a site has to sayHours, offers, closures, availability
Atlantic hurricane season: June 1 – November 30NOAA National Hurricane Center
  1. A

    High-consideration decisions

    Building a home, renovating, buying a boat or choosing a specialist is researched, compared and shared before anyone calls. The site has to carry the credibility itself: real project work, proof and a clear next step.

  2. B

    Part-year residents and visitors

    Southwest Florida is known for seasonal residents and tourism. Many people evaluate a business from somewhere else, on a phone, before they arrive. Booking, quotes and questions have to work remotely.

  3. C

    Visual expectations

    In a market known for waterfront and luxury property, average photography and a template layout read as an average service. Design and image quality do real commercial work here.

  4. D

    Storm season

    Service businesses need a fast site that stays up and lets your team post closures, hours and emergency details in minutes, without waiting for a developer.

  5. E

    Local intent

    “Near me” and “Naples” searches are decided on the map and on the first screen of the site. Consistent name, address and phone, service and area pages, and a site that matches your Google Business Profile all help.

03Interactive website demo

A luxury builder’s website, and what Google reads from it.

A complete fictional example (“Sable & Tide Custom Homes”) with sample content and stock photos. Switch the device to see a real responsive layout, then hover or tap any part of the page to see what a visitor gets and the markup a search engine reads.

Same page, three layouts: navigation, grids, type and the sticky call bar all change with the screen. Drag the before/after slider.

Desktop · fictional example · sample content
Custom Home Builder in Naples, FL | Sable & Tidesableandtide.example/custom-homes/
Fictional example · sample content · stock photos
Sable & TideCustom Homes
  • Projects
  • Process
  • Areas
  • Reviews
Book a consultation<header> + <nav>
  1. Home
  2. Services
  3. Custom homes
BreadcrumbList
Waterfront villa with a covered lanai and palm trees at golden hour
Design-build · Naples, FL
Coastal homes, drawn and built around the water.

One team from first sketch to final walkthrough, for waterfront and golf-course lots.

Book a private consultationView projects
H1 · Service schema
Design-build · one team
Private consultations
Photo-led portfolio
Recent projects

Sample projects with stock photography.

Modern glass-balcony residence on the waterfront
Glass Pavilion ResidenceWaterfront · new buildView project →
White coastal-style homes among palm trees
Lanai HouseGolf-course lot · new buildView project →
Double-height great room with a sculptural chandelier
The Great RoomInteriors · renovationView project →
Project gallery

Photography carries the page.

Lap pool and spa with palm trees beside the beach
Pool court
Two-storey contemporary home with a paved courtyard
Courtyard
Waterfront villas along a canal under a blue sky
Canal frontage
Open-plan living space with a pergola ceiling and warm lighting
Open plan
Before & after

Drag the handle. Sample renovation, stock photo.

Villa exterior before the renovation (sample)
Villa exterior after the renovation (sample)
BeforeAfter
What homeowners say

Sample reviews for this fictional example.

★★★★★“They kept us informed from the first sketch to the last walkthrough.”Homeowner, sample review
★★★★★“Choosing finishes at the design centre made every decision easier.”Homeowner, sample review
★★★★★“A clear schedule and no surprises on the invoices.”Homeowner, sample review
Where we build

Sample service areas for the fictional builder.

NaplesMarco IslandBonita SpringsEsteroFort Myers
Book a private consultation

Tell us about your lot and your timeline. Or call (555) 010-0100.

Your nameEmail or phoneRequest a consultation
Sable & Tide Custom HomesFictional example · 100 Example Way, Naples, FL 34102 · sample data
ProjectsProcessNaplesMarco Island
© Sample. Licence and insurance details would appear here.

Fictional brand, fictional address and phone, sample reviews and stock photos (Pexels) are placeholders for this example. They are not a client, a Naples project or a case study.

Let’s talk about your project

Not sure what your site needs? Tell us about the business and we’ll point you to a sensible first step.

or call (786) 744-5342
04Recent projects

Real websites. Real businesses. Recently delivered.

These are live projects we’ve designed and built recently — across retail, insurance, healthcare and research.

  • Retail
  • Insurance
  • Senior care
  • Clinical laboratory
  • Wholesale food supply
  • Clinical research
Gulf Liquors 10 website: hero with a bottle of scotch and a whiskey glass, opening hours and a call button

Gulf Liquors 10

RetailWebsite design & development

Want a website like these?

Tell us about your business and we’ll walk you through the scope and a clear, fixed-scope quote.

05Website design

Design that looks like the business you are, on every screen.

Wireframes first, then a full visual system, reviewed and revised with you at every stage. The goal is a site that feels as considered as your work.

  • A visual system, defined once. Type, colour, spacing and components reused across every page, so the site stays consistent as it grows.
  • Photography and art direction. Layouts that let real project or venue photography carry the page, with guidance on what to shoot.
  • Mobile first. Designed for the phone in your customer’s hand, then scaled up to tablet and desktop.
design board · fictional example
Palette
TypeAaAa
ButtonBook now
Spacing
06Web development

Built like software. Edited like a document.

Production code from day one: component-driven, accessible and version-controlled, with a CMS so your team can publish without touching code.

  • Components, not page templates. A gallery, a review card or a booking form is built once and reused everywhere.
  • Your team can edit it. Projects, menus, hours and closure notices change in a CMS in minutes, even during storm season.
  • Forms and integrations that hold up. Server-side validation, spam protection and hand-offs to the tools you already use.
component tree · sample pageReact · Next.js · TypeScript
CMS contentSchema<Page />HeaderHeroProjectGridReviewsLeadFormNavImageCardCardCardReviewFieldedit in the CMS, the page updates
// one page, assembled from reusable pieces
export default async function Page() {
  const { hero, projects } = await cms.get("custom-homes");
  return (
    <Hero {...hero} />
    <ProjectGrid items={projects} />
    <BeforeAfter />   <ConsultationCta />
  );
}
07SEO-first architecture

Search structure is built in, not sprayed on top.

Semantic HTML, structured data, sitemaps and Core Web Vitals are part of every build, not an add-on at the end. Watch a crawler follow the structure of a sample site.

sample architecture · fictional examplecrawler: /
/Home
/services/hub page
/services/custom-homes//services/renovations/
/projects/portfolio
/projects/glass-pavilion//projects/lanai-house/
/areas/service areas
/areas/naples//areas/marco-island/
each page:title + metacanonicalschemabreadcrumbsinternal links

  • Page architecture

    A page for each service, and for an area only where there is something real to say. No thin, duplicated pages.

  • Semantic HTML

    Landmarks, one H1 and a clean heading order that people, screen readers and crawlers all read the same way.

  • Structured data

    Service, Organization, breadcrumbs, FAQ and image markup, validated on every template.

  • Crawl basics

    XML sitemap, robots rules, canonical URLs and metadata that are generated, not hand-typed.

  • Redesigns keep their equity

    A redirect map from old URLs to new ones. See 12 · Redesign & migration.

This is the technical foundation. Rankings depend on competition, content and time, so we build the structure and don’t promise positions. Want the ranking work handled too? See SEO Full Service →

08Conversion architecture

Every screen has one job: move a visitor to the next step.

Traffic only pays off if visitors act. We plan where the call-to-action sits, what proof stands beside it and how each action is tracked. Tap a marker on the sample page.

Book a consultation
📞 Tap to call
★★★★★
NameEmail or phoneRequest a consultation
generate_leadclick_to_call

example eventsgenerate_leadclick_to_callbooking_clickform_start

09Industries we build for

Building websites for the Naples market.

Different customers need a website to do different jobs. We group the industries we build for by the kind of demand behind them, then set the priorities accordingly.

Double-height luxury interior (stock photo)
Full-bleed project galleryPrivate consultation
Group 1 · high-value decisions

Luxury & high-value services

Real estate · luxury home services · interior design · construction · architecture · marine and yachting · professional services

  1. Photography first. Full-bleed galleries and project pages with scope, materials and outcome.
  2. Credibility on screen one. Only real licences, memberships and press.
  3. A private, low-pressure enquiry. Forms that qualify without interrogating.
  4. Works for clients who are away. Downloadable portfolios and remote-friendly next steps.
Sample booking widget
Fri 14Sat 15Sun 16
6:307:308:30
Reserve a table
Group 2 · experience & season

Hospitality & lifestyle

Restaurants · hospitality · tourism · golf · wellness · beauty

  1. Booking in one tap. Reservations, tee times or appointments without leaving the page.
  2. Seasonal content you can change. Menus, hours, events and offers editable in minutes.
  3. Phone-first. Many visitors decide on a phone, often while nearby.
  4. Atmosphere and proof. Photography, video and reviews that show what it feels like.
Open today📞 Call nowRequest a quote · 2 stepsSample UI
Group 3 · urgent & local

Local essential services

HVAC · roofing · plumbing · medical · dental · legal · home services

  1. Response time. Call and text buttons on the first screen, and reachable while scrolling.
  2. Local intent. Service and area pages, consistent name, address and phone, aligned with your Business Profile.
  3. Trust signals. Reviews, licences, insurance and a clear scope of service.
  4. Notices you can post fast. Closures, hours and emergency details during storm season.

Don’t see your industry? The same questions apply: who is searching, what do they need to see, and what should they do next.

10Naples website cost

What a website costs depends on what it has to do.

We don’t publish a price list, because two sites with the same number of pages can differ enormously. After a short call we give you a clear, fixed-scope quote. These are the things that move it.

  • Scope and page countHow many pages and templates, and how much is unique
  • Design depthCustom design and UX work, motion, interactive pieces
  • IntegrationsBooking, CRM, email, maps, payments
  • E-commerceCatalogue size, checkout, shipping and tax rules
  • Content and photographyWhat you have and what needs to be made
  • SEO migrationOld URLs, redirect map, content moving across
  • Support after launchUpdates, monitoring and improvements
What affects your priceno numbers · scope only
Size of the site
What else it needs
scope levelFocused

A marketing-site scope. Most marketing sites launch in 4–8 weeks.

In every scope: custom design, development, SEO foundations, conversion tracking, WCAG 2.1 AA and Core Web Vitals checks.

Illustrative only. Your real scope is set in a short call.

Have an expert contact you today

Share what your website has to do and we’ll walk you through the scope and a clear, fixed-scope quote.

or call (786) 744-5342
11Technology / stack

A modern stack, chosen for your goals.

We recommend the right technology for what you are trying to do rather than force one platform on every project. Content flows left to right, from the editor’s hands to a visitor’s screen.

  1. 01

    Content

    Where editors work
    SanityContentfulShopifyWooCommerce

    Your team publishes without touching code.

  2. 02

    Build

    Where pages are made
    ReactNext.jsTypeScriptTailwind CSS

    Component-driven, version-controlled.

  3. 03

    Deliver

    Where it’s served
    VercelCloudflareNode.js

    Served from the edge, close to visitors.

  4. 04

    Measure

    How we know it works
    LighthouseGA4Search Console

    Verified before and after launch.

Full stack and delivery details live on the hub: Web Development →

12Website redesign & migration

Redesign without resetting the rankings you’ve earned.

A new build ships with a redirect map from your old URLs to the new ones, so the rankings and links you have already earned carry over instead of starting from zero. It is a step in every redesign, not an extra.

sample redirect map · example.com301
/old-portfolio.php/projects/
/services/kitchen-remodel.html/services/renovations/
/about-us//about/
/blog/2019/hurricane-prep/journal/hurricane-prep/
  • Audit of existing URLs, rankings and links
  • Old-to-new map, tested before launch
  • Search Console monitored after go-live
Protect your rankings: SEO Full Service →
13E-commerce development

A store that’s fast on a phone, on the platform that fits.

A custom storefront, product structured data and a checkout that works on a phone, built on the platform and technology that fit how you sell. Useful when customers order from somewhere else, or when you sell to visitors before they arrive.

Sample productProduct schema · reviews · stock
CartDetailsPay
ShopifyWooCommerceCustom storefront
  • Shopify, WooCommerce or a custom build, recommended for your goals
  • Product markup and fast category and product pages
  • Tracking for add-to-cart, checkout and purchase
See E-Commerce →
14Accessibility

Built to WCAG 2.1 AA, from the first component.

A site people can’t use is a site that loses customers, and accessibility is also good for SEO and for every visitor on a phone in bright sun.

  • Clear heading structure and landmarks for screen readers.
  • Keyboard navigation with visible focus on every control.
  • Readable contrast for text and interface elements.
  • Descriptive alt text and labelled form fields.
keyboard tour · sample UITab 1 · Skip to content
↵Skip to content
ProjectsAreas
Email addressname@example.com
Request a consultation
Contrast ≥ 4.5:1 for body text≥ 3:1 for large text and controlsAlt text on images
15Performance / Core Web Vitals

The bar every page has to clear.

Google publishes three thresholds for a good page experience. They are the bar every page we build has to clear before launch. They are thresholds, not results from any client.

LCPLargest Contentful Paint · how fast the main content appears≤ 2.5 s
goodneeds work
INPInteraction to Next Paint · how fast the page responds to a tap or click≤ 200 ms
goodneeds work
CLSCumulative Layout Shift · how stable the layout stays while loading≤ 0.1
goodneeds work

Measured at the 75th percentile of page loads. Source: web.dev · Web Vitals. Thresholds only, not a measurement of any site.

How a photo-heavy site stays fast

  • Responsive, modern images sized for the screen, lazy-loaded below the fold.
  • Space reserved for images and embeds so nothing jumps.
  • Edge delivery on Vercel or Cloudflare, close to the visitor.
  • Less JavaScript shipped, so taps respond quickly.
  • Checked with Lighthouse before launch, and monitored after.
16Our process

Five stages. One artifact that grows with each.

Watch the same sample page evolve, from a goals board to a live, measured site. Pick a stage to pause.

stage 1 of 5 · discoverysample artifact
Goals
More consultation requestsClear next step on every page
Audience
Seasonal residentsReferred buyers
Competitors
Portfolio depthReview visibility

Sample notes from a discovery workshop.

Typical marketing site: 4–8 weeks from kickoff to launch. Larger platforms and e-commerce builds typically run 8–14 weeks, depending on scope and how ready your content is.

Ready to work with us?

Tell us where your site stands today and we’ll map out the next step together.

or call (786) 744-5342
17Naples & Collier County service area

Built for businesses across Naples and Southwest Florida.

We work with businesses in these communities. Projects are remote-friendly, with strategy calls and design reviews by video or phone.

Gulf of MexicoLEE COUNTYCOLLIER COUNTY1Naples2Marco Island3Golden Gate4Ave Maria5Immokalee6Everglades City7Bonita Springs8Estero9Fort Myers

Collier County

Lee County · adjacent

stylised illustration, not to scaleThis is not a map of office locations.

18Website self-audit

Is your website doing its job? Check in two minutes.

Tick everything that is true for your site today. Your score is self-reported, not a diagnosis, and nothing is sent until you submit the form.

19FAQ

Frequently asked questions

Straight answers, the same ones we give on a first call.

Want the general service page? Web Development →

It depends on scope, and we don’t publish a price list because two sites with the same number of pages can differ enormously. The main drivers are the number of pages and templates, how much custom design and interaction the site needs, integrations such as booking or a CRM, e-commerce, the content and photography you already have, and whether an existing site has to be migrated. After a short call we give you a clear, fixed-scope quote. The “what affects your price” selector above shows how these factors change the scope.

Most marketing sites launch in 4–8 weeks. Larger platforms and e-commerce builds typically run 8–14 weeks, depending on scope and how ready your content is.

Yes. We build stores on Shopify or WooCommerce, or with a custom storefront, and recommend what fits how you sell. Product markup, a checkout that is fast on a phone and tracking for add-to-cart and purchase are part of the build. See E-Commerce →

SEO foundations are part of every build: semantic HTML, structured data, sitemaps and Core Web Vitals. Every redesign includes a redirect map from your old URLs to the new ones, so the rankings and links you have already earned carry over instead of starting from zero. No one can guarantee rankings, but a proper migration avoids losing them by accident. For ongoing ranking work, see SEO Full Service →

Your business should own its domain, its content and its analytics accounts, and we set them up in your name. The terms for the code and hosting are agreed in the project scope before work begins, so there are no surprises later.

Yes. We set your team up with a CMS you can use without touching code, which is handy for hours, seasonal offers, holidays or storm closures. We are also available for ongoing support if you would rather we handle updates.

Yes. This page is written for businesses competing in Naples and Southwest Florida, and we work with businesses in other markets too. Projects are remote-friendly, with strategy calls and design reviews by video or phone, so where you are matters less than what your site has to do. The general service is on our Web Development page.

We’re a remote-friendly team: discovery, design reviews and launch planning happen by video or phone, so you get the same process whether you’re in Naples or anywhere in Southwest Florida — and we’re always a call away.

Yes. We build to WCAG 2.1 AA, and every page has to clear Google’s Core Web Vitals thresholds (LCP ≤ 2.5 s, INP ≤ 200 ms, CLS ≤ 0.1) before launch. These are the targets we build and check against. Results in the field still depend on your content, hosting and traffic.

Responsive, modern image formats sized for each screen, lazy loading below the fold, reserved space so nothing jumps, and delivery from the edge on Vercel or Cloudflare. Large galleries and before/after sliders are built to load progressively rather than all at once.
Get started

Let’s scope your Naples website.

Tell us about your business and your current site, or that you don’t have one yet. We’ll tell you honestly what would move the needle and give you a clear, fixed-scope quote.

Or call (786) 744-5342

Remote-friendly for businesses in Naples and Southwest Florida.

Talk to an expert

Your information is secure. A specialist will get back to you with a clear next step.