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Email marketing that grows the audience you own.

Algorithms change overnight. Your list is yours.

We design email programs that turn subscribers into loyal customers — automated flows, segmented campaigns, and copywriting engineered for open rates, clicks, and conversions.

Lifecycle & automation flowsSegmentation & personalizationDeliverability & DMARC setup
What's included
campaign-studio · Marlow (fictional brand)
sample data
Campaign calendarweeks 1–2
ALMS
Goal · repeat purchases · sample plan
MonTueWedThuFri
Welcome seriesflow · 3 emails
1
2
Newsletterissue 12
3
VIP segmentaudience
4
A/B subject testcampaign
5
Cart reminderflow
6
New arrivalscampaign
7
8
Win-backflow · 2 emails
9
10
AAna Welcome series approved for build
LLeo Three subject lines drafted for Friday's test
SSam VIP segment ready from purchase history
Ana · strategy
Leo · copy
Maya · design
Plan: strategy, copy, design and data agree on one calendar of campaigns and automated flows before anything is built.
what does email marketing service include
Quick answer

What does an email marketing service include?

Rubiera Productions' email marketing service covers the whole program behind your inbox presence: lifecycle and automation flows (welcome, nurture, cart and win-back), segmentation and personalization, newsletter design and copywriting, deliverability and DMARC setup, and A/B testing with analytics. One team of specialists plans it as a single calendar and reports it against clicks, conversions and revenue — not just opens.

It works for online stores, B2B and service companies, publishers and communities. We work with businesses across the United States and beyond.

  • Lifecycle & automation flows.
  • Segmentation & personalization.
  • Newsletter design & copy.
  • Deliverability & DMARC setup.
  • A/B testing & analytics.

Tell us your goals and a senior strategist will get back to you with a tailored plan.

Why now

Email matters more than ever.

Paid clicks cost more, privacy features reshaped measurement, inbox providers raised the bar for senders — and the platforms you rent reach on keep changing their rules. Through all of it, the audience you own is the one you can plan around.

Woman smiling as she reads a message on her phone
Marlow · New arrivals, picked for youTap to see this week's picks
illustrative
Rented reach · a platform feedwho sees you: the platform decides
Reach follows rules you don't set.
Owned audience · your email listwho sees you: people who opted in
Marlow — New arrivals, picked for youHi Sam, here are three you'll love…
Your order is on its wayTrack your package and see what's next…
Welcome to the list — 3 things to knowThanks for joining. Here's how we email…
Still thinking it over?Your cart is saved for you…
12,480subscribers who chose to hear from yousample data · illustrative

Every paid click is a rental.

$5.42avg. CPC, 2026

LocaliQ and WordStream's 2026 benchmarks put the average cost of a search-ad click at $5.42 across industries — a bit higher than the year before. Paid channels are worth using, but you pay again for every visit.

LocaliQ / WordStream, Search Advertising Benchmarks · 2026 · thousands of Google Ads and Microsoft Ads campaigns, 20+ industries

Privacy features changed what an "open" means.

2021Apple Mail Privacy Protection

Apple's Mail Privacy Protection stops senders from using invisible pixels to collect information about the reader and helps people prevent senders from knowing when they open an email. Open rates are a weaker signal, so we plan and report around clicks, conversions and revenue.

Apple Newsroom · June 7, 2021 · announcement of iOS 15, macOS Monterey

Inbox providers raised the bar for senders.

0.30%Gmail spam-rate ceiling

Since February 1, 2024, anyone sending more than 5,000 messages a day to Gmail accounts must authenticate the domain (SPF, DKIM and DMARC), support one-click unsubscribe, and keep the spam rate reported in Postmaster Tools below 0.30%. This is why deliverability and DMARC setup is part of our service.

Google Workspace Admin Help, Email sender guidelines · effective Feb 1, 2024

Nearly everyone has an inbox.

4.4bnemail users, 2024

The Radicati Group forecasts worldwide email users growing from over 4.4 billion in 2024 to over 4.9 billion by 2028, and notes that an email address is required to sign up for any kind of online activity.

The Radicati Group, Email Statistics Report 2024–2028 · press release, Dec 2, 2024
Our view — reasoning, not a statistic

Rented reach follows someone else's rules.

How far a post travels on a social or search platform is decided by ranking systems and policies you don't control, and they change without notice. An email list is permission-based, portable between tools, and measurable down to the order. That is why we treat email as the foundation the other channels feed — and why the numbers section below sticks to sourced data only.

The value of email

What an owned channel is worth.

Six reasons a well-run email program keeps paying back — each drawn the way it actually works. Figures inside the drawings are sample data, not results.

12,480subscribers · consent-based
Sign-up formCheckoutEventsample data
Owned audience

An audience you own

Subscribers chose to hear from you. The list is yours — portable across tools, and no feed decides who gets to see your message.

EmailPlatform feedWho receives itYou decideAlgorithmWhen it landsYou decideAlgorithmWhat it saysYou decidePlatform policyWho owns the dataYou keep itPlatform
illustrative comparison
Control

Control over timing, message and data

You decide who gets what, and when. No algorithm ranks your message against everyone else's content first.

Sign-upWelcomeNurture✓Set once, runs on its owntriggered by what each person doesno manual send needed
Automation

Automation that works while you don't

Welcome, nurture and reminder flows fire on behavior, so every new subscriber gets the right message at the right moment.

1 template
"Welcome — 3 picks to start"first-time subscribers
"Restock your favorites"repeat buyers
"Still thinking it over?"lapsed subscribers
Personalization

Personalization at scale

One template, many versions: subject line, offer and product blocks adapt to what each group of subscribers cares about.

automated flowscampaigns
illustrative model, not real data · month 1 → 8
Lifecycle revenue

Revenue that compounds

Flows keep working every month while each new campaign stacks on top — the base grows instead of resetting to zero.

Sent
Delivered
Clicked
Ordered
Revenue
sample funnel · bar widths not to scale
Measurability

Measured down to revenue

Tracked links and reporting tie each send to clicks, orders and revenue, so budget follows what works. The sourced numbers are next.

Results, by the numbers

What published research says about email.

Every figure below comes from a named public source, with its year and a link that opens in a new tab. They describe industries and surveys — not a promise for any single business.

ROI reported by marketing leaders
Get $10–$36 back for every $1 spent35%
Get $36–$50 back for every $1 spent30%
Get more than $50 back for every $1 spent5%

Share of respondents reporting each level of return on email marketing. Bars are drawn on a 0–100% scale; the remaining respondents are not shown.

Litmus, State of Email 2025 — The ROI of Email Marketing · 2025 · survey of nearly 500 marketing professionals worldwide

Automated flows vs. one-off campaigns
nearly41%
nearly18×

Flows generated nearly 41% of total email revenue from just 5.3% of sends, and their revenue per recipient was nearly 18× higher than campaigns.

Share of sendsflows 5.3% · campaigns 94.7%
Share of email revenueflows nearly 41%

Klaviyo, 2026 Email Marketing Benchmarks · 2026 edition · data from over 183,000 Klaviyo customers (ecommerce brands)

Email users worldwide
over 4.4bn
2024
over 4.9bn
2028 forecast

The number of email users worldwide, business and consumer, is forecast to grow from over 4.4 billion in 2024 to over 4.9 billion by 2028.

The Radicati Group, Email Statistics Report 2024–2028 · press release, Dec 2, 2024

UK email benchmarks
98%
2.3%

98% — the delivery rate in 2024, driven by B2C at 99.2%. 2.3% — the unique click rate, which rose for the third year in a row.

DMA (UK), Email Benchmarking Report 2025 · launched June 4, 2025 · 2024 data, anonymised, from seven leading UK email service providers

The measurement gap
21%
in 202336%

of marketing leaders say they do not measure email ROI in 2025 — down from 36% in 2023. Measurement is improving, but it is still uneven.

Litmus, State of Email 2025 — The ROI of Email Marketing · 2025 · survey of nearly 500 marketing professionals worldwide

How to read these numbers

  • These are industry averages and survey answers. They are not a forecast or a promise of results for any client — results depend on your list, offer, industry and execution.
  • Several figures are published by vendors and trade bodies that serve email marketers (Litmus, Klaviyo, DMA), so we say "according to" and keep their wording.
  • Definitions differ: Klaviyo's data covers ecommerce brands on its platform, the DMA's covers UK senders, McKinsey's personalization figures cover all channels, and Radicati's is a forecast of users, not of results.
  • We re-check every figure each year and remove any we can no longer confirm.

Sources & dates all links open in a new tab · every figure is re-checked each year

  1. Litmus — State of Email 2025, "The ROI of Email Marketing" (nearly 500 marketing professionals worldwide; 35% / 30% / 5% ROI bands; 21% vs. 36% not measuring ROI). https://www.litmus.com/blog/infographic-the-roi-of-email-marketing
  2. Klaviyo — 2026 Email Marketing Benchmarks (over 183,000 Klaviyo customers; flows nearly 41% of email revenue from 5.3% of sends; revenue per recipient nearly 18× campaigns). https://www.klaviyo.com/products/email-marketing/benchmarks
  3. McKinsey & Company — "The value of getting personalization right — or wrong — is multiplying," Nov 12, 2021 (71%, 76%, 40%). https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying
  4. The Radicati Group — Email Statistics Report 2024–2028, press release Dec 2, 2024, as distributed by EIN Presswire (over 4.4 billion users in 2024, over 4.9 billion by 2028). https://www.einpresswire.com/article/751597875/the-radicati-group-releases-email-statistics-report-2024-2028
  5. DMA (UK) — Email Benchmarking Report 2025 (2024 data; delivery 98%, unique click rate 2.3%). https://www.dma.org.uk/resources/report/email-benchmarking-report-2025
  6. LocaliQ / WordStream — Search Advertising Benchmarks, 2026 (average search CPC $5.42). https://localiq.com/blog/search-advertising-benchmarks/
  7. Apple — Newsroom, June 7, 2021, Mail Privacy Protection. https://www.apple.com/newsroom/2021/06/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8/
  8. Google — Workspace Admin Help, email sender guidelines (bulk senders, effective Feb 1, 2024; spam rate below 0.30%). https://support.google.com/a/answer/81126
What every program is built on

Five things that make an email program work.

The published scope of our email marketing service — each one shown the way it actually looks. Every example below uses a fictional brand and sample data.

Flows

Lifecycle & automation flows

Automated lifecycle campaigns that nurture leads and drive repeat revenue.

Welcome, nurture, cart, post-purchase and win-back journeys, mapped to the customer lifecycle and triggered by behavior — so each subscriber gets the next right message without a manual send. Running an online store? See our E-Commerce service →

one customer's lifecycleillustrative example
day 0
Welcomeemail
Brand storyemail
day 2
day 5
First-order offeremail
Thank-you + tipsemail
order placed
+ 2 weeks
Review requestemail
Restock reminderemail
+ 1 month
if quiet
Win-backemail
Audience

Segmentation & personalization

Segments built from what people buy, click and open, so every send speaks to a group that wants it.

The same campaign becomes several — with the subject line, offer and content blocks matched to each segment.

segment buildersample data
Rules
Purchased2+ timeslast 12 months
ANDOpened3+ emailslast 60 days
NOTUnsubscribed
Audience size
860
1,240
2,110
repeat buyers · new subscribers · lapsed
Newsletters

Newsletter design & copy

Designed, written and built for how people actually read email — on a phone, in a hurry, in dark mode.

Subject and preheader, one clear story, one clear action, and a footer that makes unsubscribing easy — good practice we follow to help you stay compliant.

anatomy of one issueillustrative
Preheader — this week's three picks1
Marlow WeeklyIssue 12
2
Read the story34
Preferences · Unsubscribe5
1Subject & preheader — the promise, in two lines.
2Hero — one image that earns the scroll.
3Story — short, scannable copy.
4One action — a button you can tap.
5Footer — preferences and unsubscribe.
Deliverability

Deliverability & DMARC setup

The technical setup that lets your emails be recognised as yours — sender authentication, done properly.

We set up SPF, DKIM and DMARC, put one-click unsubscribe in place and follow list-hygiene practice, then monitor spam-complaint rates against the limits inbox providers publish. We help you reach the inbox; nobody can guarantee inbox placement.

what we set up and monitorillustrative
SPFauthorized sending servers
DKIMsigned messages
DMARCpolicy and reporting
One-click unsubscribeplus a visible link in every email
Consent & list hygieneclear opt-in, regular clean-up
Spam-complaint rate
your rate

Gmail asks bulk senders to keep spam rates reported in Postmaster Tools below 0.30% (source above). We watch this and act before it becomes a problem.

Testing & reporting

A/B testing & analytics

Structured tests and clear reporting — so every send teaches the next one.

We test subject lines, content, offers and send times, and report on clicks, conversions and revenue, because open rates alone no longer tell the story. Tie it to your organic traffic: SEO Full Service →

subject-line test + reportsample data
Subject line test
A · New arrivals, picked for you
B · Your spring picks are herewinner
Report
Delivered858
Clicked96
Orders14
Revenue$1.1k
A team planning campaigns with sticky notes on a whiteboard30+ specialists and experts in the field
The team

One team. One plan. Every send.

Email works when strategy, copy, design, data and deliverability are planned together. Our team of 30+ specialists and experts in the field works from one calendar and one set of goals.

A
Ana · strategyMapping the welcome journey
working
L
Leo · copyWriting three subject lines to test
working
M
Maya · designBuilding the mobile-first template
working
S
Sam · dataSplitting the list by purchase history
working

Illustrative names and activity — not real client work.

Where do you fit?

What's your goal?

Pick the closest match to see the kind of journey we would design. These are illustrative — yours is built around your data, audience and offer, and we make no promises about results.

Repeat purchases

Turn first orders into second and third ones: welcome the new subscriber, bring back abandoned carts, follow up after purchase and time the reorder.

Illustrative journeynot real results
  1. TriggerJoins the list
  2. EmailWelcome + best sellers
  3. EmailCart reminder
  4. EmailOrder thank-you
  5. EmailRestock + cross-sell
  6. GoalSecond order
Typical emailsWelcome series, cart, post-purchase, replenishment
Pairs withE-Commerce
Build the store side too: E-Commerce →
Our approach

From audit to inbox — and beyond.

Your onboarding, laid out as the thread you would find in your inbox. Five steps, each with something you can see and approve.

Plan your first campaign →
Subject: Your email program — kickoff to launchillustrative thread
A
Ana · strategy

Discovery & audit

We look at your list, your current sends, your platform and your goals: who subscribes, what they receive, what works and where value is leaking.

Audit & opportunity summary
S
Sam · data

Strategy & segmentation

We map the customer lifecycle, define the segments worth building and lay out one calendar for flows and campaigns.

Lifecycle map & send calendar
M
Maya & Leo · design and copy

Design & copy

Templates, flows and copy — designed for the phone first, reviewed with you at every stage, and checked across inboxes and devices.

Templates & flow copy for approval
P
Priya · deliverability

Authenticate & launch

Sender authentication (SPF, DKIM, DMARC), consent and unsubscribe checks, then a launch checklist before anything goes out.

Launch checklist
S
Sam · data

Test, report & grow

A/B tests on subjects, content and timing, regular reporting on clicks, conversions and revenue, and a roadmap for what to build next.

Report & next-steps roadmap
Pairs well with

Email works hardest alongside your other channels.

SEO Full Service

Search brings people to your site; email brings them back.

Explore SEO →Web Development

Fast sign-up forms, landing pages and preference centers that grow your list.

Explore Web Development →E-Commerce

Cart, post-purchase and replenishment flows for online stores.

Explore E-Commerce →Social Media Marketing

Turn followers on platforms you rent into subscribers you own.

Explore Social Media →Meta Ads

Paid reach on Facebook and Instagram, followed up by email.

Explore Meta Ads →Google Ads

Capture demand from search, then nurture every lead by email.

Explore Google Ads →
Common questions

Frequently asked questions

Straight answers — the same ones we give on a first call.

Lifecycle and automation flows, segmentation and personalization, newsletter design and copy, deliverability and DMARC setup, and A/B testing with analytics — planned as one calendar by a team of specialists and reported against clicks, conversions and revenue.

For most businesses, yes — it is the channel where you own the audience. Published research (see the numbers above) reports strong returns on email, but those are industry averages, not promises: results depend on your list, your offer and how well the program is run. If you are not measuring it, start there.

There is no universal number. It depends on your audience and what you have to say: a weekly newsletter, a monthly digest and a store with daily offers are very different programs. We start from your goals, segment by engagement, test frequency and let the results — and unsubscribe and complaint rates — guide the rhythm.

We can't guarantee inbox placement — nobody can — but we put the right foundations in place: SPF, DKIM and DMARC authentication, one-click unsubscribe, consent-based list building, regular list clean-up and monitoring of spam-complaint rates against the limits providers publish (for example, Gmail's 0.30% ceiling for bulk senders).

A newsletter is one email type. An email program adds automated flows that trigger on behavior (welcome, cart, post-purchase, win-back), segmentation so each group gets a relevant message, testing, and reporting that ties sends to revenue. We can keep and improve your newsletter as part of it.

Against clicks, conversions and revenue. Apple's Mail Privacy Protection makes open rates a weaker signal, so we treat them as one input, not the goal. Reports show what each flow and campaign contributed, what we tested and what we will do next.

We build consent, clear identification and easy unsubscribe into every program and follow good practice to help you stay compliant. This is not legal advice — for questions about your specific obligations, talk to your legal counsel.

Yes — see our Web Development and E-Commerce services. Many clients pair email with Google Ads or Meta Ads to fill the list.

It depends on scope — a single newsletter and a full lifecycle program with many flows are very different projects. Tell us your goals on a call and we'll send a clear proposal, so you know what you're getting before work begins.
Get started

Ready to grow with Email Marketing?

Tell us your goals and a senior strategist will get back to you with a tailored plan.

A woman at her desk with a laptop and phone, smiling
(786) 744-5342

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