Call

Build the store.Then close the leaks.

Every store leaks somewhere. The work is finding where.

End-to-end e-commerce builds on the platform that fits your business — Shopify, WooCommerce, or a custom/headless storefront — plus CRO and product marketing that turn visitors into paying customers.

Shopify, WooCommerce & custom buildsConversion rate optimizationAnalytics & attribution30+ specialists and experts in the field
See how we work
1 · Build: the product page assembles section by section: gallery, price, options, reviews and a sticky add-to-cart bar.
Illustrative example: fictional store, sample data, nothing here is a result or a promise. Names are illustrative.
what does e-commerce development and marketing include
Quick answer

What does e-commerce development and marketing include?

E-commerce development and marketing covers two jobs: building the online store (design, product pages, checkout, payments and integrations on the platform that fits: Shopify, WooCommerce, or a custom / headless storefront) and then improving how it sells, through conversion rate optimization, product feeds and catalog ads, email and SMS revenue flows, and analytics that show what actually drives orders.

From storefront design to checkout optimization and paid acquisition, we build e-commerce experiences that scale — on Shopify, WooCommerce, and custom stacks. Rubiera Productions covers both jobs: the storefront build as a fixed-scope project, and ongoing conversion and product marketing work on monthly plans.

  • The build is scoped and quoted before work begins, so you know what is included.
  • Growth work starts from data: where shoppers stop, hesitate or leave, and what changed after each fix.
  • Product marketing is connected to the store: feeds, catalog ads and revenue flows use the same product data.
Best fitShopify, WooCommerce or custom / headless
Build + growProject, then monthly plan
Fixed scopeQuote before work begins
1Dedicated Success Manager

Tell us about your store and get a tailored plan, with a Dedicated Success Manager as your one point of contact.

Why conversion matters

Traffic is the expensive part. Conversion decides what it is worth.

Ads, search and email all pay to bring people to the store. What happens next is a design, speed and trust problem, and public research shows where shoppers say they give up. Four numbers, each from a source you can open.

  • Some abandonment is natural: many people are comparing, saving or just looking.
  • A lot of the rest is avoidable: surprise costs, forced accounts, long checkouts, slow pages.
  • So the first job is finding your store's leaks, not spending more to pour traffic in.
A smiling shopper on a sofa checking her phone next to colorful shopping bags
Order placedsample notification
The goal is a shopper who finds it, trusts it and finishes the order, on a phone.
completedabandoned (about 70 of 100)
70.22%

average documented online shopping cart abandonment rate, calculated from 50 different studies.

Baymard Institute, "Cart Abandonment Rate Statistics" (list last updated September 22, 2025). baymard.com ↗

42%

of US online shoppers have abandoned a cart because they were "just browsing / not ready to buy". Part of abandonment is simply how people shop.

Baymard Institute, quantitative study of reasons for abandonment, cited on the same page (survey year not stated there). baymard.com ↗

17%

of US online shoppers have abandoned an order because of a "too long / complicated checkout process". Baymard's benchmark found the average US checkout shows 23.48 form elements by default; its testing suggests an ideal flow can be as short as 12 to 14.

Baymard Institute, checkout research, cited on the same page (page last updated September 22, 2025). baymard.com ↗

9.1%

more retail shoppers moved from the product page to add-to-basket after a 0.1 second improvement in four mobile speed metrics across every page (37 European and American brand sites, 30 days at the end of 2019).

Google-commissioned study by 55 and Deloitte, "Milliseconds make millions", summarized on web.dev (2020). web.dev ↗

How to read these numbersThese are averages and studies from other stores, not results we promise for yours. Baymard's 70.22% is an average of 50 studies that each count abandonment their own way, and much of it is window-shopping. The speed study measured 37 large brand sites on mobile in late 2019: it shows a relationship in that data, not a guarantee for any store. We use figures like these to decide where to look first, never to predict your result.
Platform fit

Which platform fits your store? Answer six questions.

There is no universal winner, and we work with more than one technology: Shopify, WooCommerce, custom and headless storefronts (React, Next.js, Node.js, Python) and the platform you already run. Six questions give you a starting point from general experience, not a verdict.

Choose one answer per question. The result panel updates as you answer.

01How large is your catalog?
02How custom does the experience need to be?
03Who will keep it running day to day?
04How central is content: a blog, guides, editorial?
05What does the store need to connect to?
06What matters most on budget and timing?
ShopifyWooCommerceCustom / headless
Hosting & upkeep
Hosted: the platform runs hosting, security updates and checkout infrastructure.
Self-managed on WordPress: hosting is your choice, and WordPress, the theme and plugins need regular updates.
You choose hosting and run the code, so a team keeps it updated and healthy.
Customization
Themes and apps, with deeper changes through code inside the platform's rules.
Full access to the code and a very large plugin ecosystem: more freedom, more to maintain.
Any storefront, checkout or logic you can specify, built with tools such as React, Next.js, Node.js or Python.
Costs
A monthly plan plus apps. Check payment-gateway fees.
The core plugin is free; hosting, extensions and maintenance add up. Check payment-gateway fees.
A higher upfront build; running costs depend on hosting and upkeep.
Content
Built-in blog with simpler editorial tools.
Runs inside WordPress, which is strong for content-led stores.
Any content system can feed the storefront.
Usually a good fit for
Standard-to-mid stores that want a fast, low-upkeep launch.
Unusual catalogs, custom logic, or content-led growth, with technical support available.
Distinctive experiences, complex logic, or many systems to connect.

General comparison from how these options work, not a promise about any one store. Plans, fees and features change, so we check current details before recommending. If you already run another platform, we start from what you have.

What every store includes

Build it right, then keep making it sell.

Seven parts of the work, from the storefront itself to the reports that show what is working.

01 · Storefront builds

A storefront built to sell, on the platform that fits.

End-to-end e-commerce builds on the platform that fits your business: Shopify, WooCommerce, or a custom / headless storefront built with technologies such as React, Next.js, Node.js and Python. Design, collection and product pages, cart and checkout, set up around your catalog, your budget and the team that will run it. You get a fixed-scope quote before any work begins.

ShopifyWooCommerceCustom / headlessYour current platform

Which platform fits you? →Web Development →

storefront · theme sectionssample layout
Free shipping over $75 · sample
NORTHLINE
Built for the long dayShop packs
Easy returnsSecure checkoutFast delivery

    Sections in place

  1. Announcement bar
  2. Header & navigation
  3. Hero banner
  4. Featured collection
  5. Trust & delivery row
  6. Footer
Illustrative layout for a fictional store. Real builds follow your brand and your catalog.
02 · Conversion rate optimization

Product pages that answer the last question.

Conversion rate optimization starts by looking at what shoppers actually do: where they stop, what they hesitate on, what a page fails to say. Then changes are planned, launched one at a time and read against the numbers that matter, so the store gets better on evidence, not opinion.

Where does your store leak? →

product page · what we reviewillustrative
1
Trail Pack 24L
★★★★★ 4.8 · 212 reviews2
$84 Free shipping over $753
18L24L32L4
Add to cart5
Spot the leak→One change→Launch→Read the numbers
03 · Checkout optimization

A checkout with fewer reasons to leave.

Checkout is where intent meets friction. We review every step and field: guest checkout, wallet buttons, an order total shown early, clear errors and delivery options, so paying feels short and safe. Fewer steps and fewer fields is the usual starting point; what to remove is decided on your data.

See the public research →

5 steps · 14 fields
CartAccountShippingPaymentReview
Create an account to continue
Email
Password
First name
Last name
Company (optional)
Address line 1
Address line 2
City
State
ZIP
Phone
Total shipping shown on the last step$—
Continue
  • Guest checkout
  • Wallet buttons
  • Total up front
  • Address autocomplete
  • Clear errors
  • Delivery choices
Illustrative wireframes, sample amounts. Which steps and fields go depends on your store and your data.
04 · Product feed & catalog ads

One clean product record, sent everywhere.

Product feeds and catalog ads run on product data. We structure titles, attributes, images, prices and availability once, then reuse them for your store pages, product markup for search, Google Shopping feeds and catalog ads. Messy data is a common reason feeds get disapproved and ads underperform.

Google Ads →Meta Ads →SEO Full Service →

product data · one source of truthillustrative
Flow of a single product record to each channel. Which channels you use is your call.
05 · Payments, shipping & integrations

Payments, shipping and the systems behind the store.

A store is more than its pages. We connect payments, shipping and returns, taxes, inventory and reviews so orders flow without copy-paste and your team sees what it needs. Connections beyond what a platform offers out of the box can be built by our Web Apps team.

Web Apps →AI Development →

store · connectionsillustrative
PaymentsCards, wallets and local payment methods.
Shipping & returnsRates, labels, tracking and return requests.
TaxesRules by region, set up once and checked.
Inventory & ERPStock and orders kept in sync with back-office systems.
ReviewsCollected after delivery, shown on product pages.
Email & SMSStore events sent to your flows, with consent.
Categories, not brand names: the tools depend on your platform, region and business.
06 · Email & SMS revenue flows

Revenue flows that keep working after the visit.

Revenue flows are automated messages sent at the right moment: welcome, browse and cart abandonment, post-purchase and win-back. They run in the background and bring back customers you have already paid to reach. SMS is used only where people have clearly opted in.

Email Marketing →

lifecycle flows · timingsample timings

Welcomenew subscriber

Sign-upMsg 1
nowMsg 2
+2 d

Browse abandonmentviewed, did not add

Viewed
itemMsg
+4 h

Cart abandonmentcart left behind

Cart
leftMsg 1
+1 hMsg 2
+1 dMsg 3
+3 d

Post-purchaseafter an order

OrderThanks
nowCare tips
+3 dReview ask
+10 d

Win-backno order in a while

90 days
quietMsg 1
nowMsg 2
+7 d
Timings and message counts are sample values. We test and adjust them for your store, and every message includes an easy way to opt out.
07 · Analytics & attribution

Numbers you can trust, read honestly.

Analytics and attribution means tracking that counts each order once, reports that follow the funnel from first visit to purchase, and an honest view of which channels deserve credit. Attribution is a lens, not a verdict, so we show how the picture changes with the model, and read it next to your margins.

Find the leak first →

one order · three ways to give creditsample data
Order #1042 (sample): the shopper's path
Paid social adday 1100%
Emailday 30%
Search (brand)day 50%
Direct visitday 6 · order0%

First touch gives all the credit to whatever introduced the shopper. Good for judging discovery, blind to everything after.

Fictional order and channels. None of the models is "the truth", so we compare them and use judgment.
Diagnose it

Where does your store leak?

Pick the step where your numbers look weakest. You will see what usually sits behind it and what we check first. It is a map, not a diagnosis: we never judge a store without its data.

The shopper's path, top to bottom

People look but do not add to cart

Shoppers open products but do not commit. Something they need to know is missing, or the page does not build enough confidence.

Often behind it
  • Price, delivery or returns not visible
  • Few or unclear images, no reviews near the button
  • Options unclear, or the button hard to reach on a phone
What we check first
  • Gallery, price and delivery information
  • Reviews and options
  • Sticky add-to-cart on mobile
Often fixed by
  • A reworked product page
  • One change tested at a time
  • Clearer photography and copy
How we test changes: see the CRO row above →

Illustrative and general. Your data decides what is really behind it.

A photographer capturing a red handbag on a white table in a small product studio
Product content

Shoppers cannot pick the product up. The pictures and the words have to do it for them.

  • Show scale and detailAngles, close-ups and something to compare size with.
  • Answer the quiet questionsMaterial, fit, care, delivery and returns, before they have to ask.
  • Keep it consistentThe same style across the catalog reads as a store people trust.

Already have photos and product data? We build on them. If not, tell us what you need and we will say honestly what we can take on.

A team around a table reviewing store analytics on a laptop, phones and tablets
Store numbers read together, by the people who build and run the store.
The team behind the store

Strategy, design, development and data in one team.

A store touches design, code, product data and lifecycle marketing at once. Yours is handled by 30+ specialists and experts in the field, with a Dedicated Success Manager as your one point of contact.

A

Strategy & CRO

Finds the leaks, sets the priorities and plans the tests.

L

Development

Builds the store and connects payments, shipping and systems.

M

Design

Product pages, collections and checkout that feel clear and on brand.

S

Data & analytics

Tracking, reports and an honest view of attribution.

Names are illustrative; the roles are real.

Where do you fit?

What kind of store are you running?

Pick the closest one to see how a plan could start. Every store is scoped in a strategy call, so this is a starting point, not a quote.

Direct-to-consumer brand

You make or curate the products and own the customer relationship. The store is the brand's home, so design, product pages and lifecycle flows matter most.

Build: fixed-scope projectA quote with scope and timeline before work begins.
Grow: monthly planMost plans start at a 6-month engagement, long enough to test, learn and scale.
Build
  • Brand-led storefront and product pages
  • Bundles, variants and clear delivery information
  • Checkout with wallets and fewer steps
Grow
  • Product page and checkout tests
  • Feeds and catalog ads for Shopping and social
  • Welcome, cart and post-purchase flows
Watch
  • Dependence on paid traffic
  • Repeat-purchase rate, not only first orders
  • Delivery and returns promises
Illustrative planScoped in your strategy call
Not a quoteA starting point
Catalog and retargeting ads: Meta Ads →  
How we work

Track your store like an order.

Every store moves through the same five stops: three for the project, then two that keep going. Pick a stop to see what happens there, or let it run.

Project · fixed-scope quote · typically 8–14 weeks
Ongoing · monthly plan
A woman unpacking a small parcel next to a paper bag in a bright room
Delivered, unboxed, and ordered again.
Tracking · Northline Goodssample store, illustrative
Stop 1 of 5Placed

Audit & plan

We look at your goals, catalog, current store (if you have one), analytics and competitors, then recommend a platform and a scope. You get a fixed-scope quote before any work begins.

Latest scans
  • Kickoff: goals, catalog and constraints collected
  • Audit: current store, analytics baseline and tracking gaps
  • Plan: platform, scope, timeline and quote agreed
You get
Platform recommendationScope & timelineFixed-scope quote

Who: Ana · strategy, Sam · data (illustrative names)

The build is a fixed-scope project: you get a quote, with scope and timeline, before work begins. Typical e-commerce builds run about 8 to 14 weeks depending on scope and how ready your content and product data are.
Pairs well with

A store sells best when everything around it works too.

Email Marketing

Abandoned-cart, welcome and post-purchase flows that bring buyers back to your store.

Explore Email Marketing →Meta Ads

Catalog and retargeting ads that show people the products they looked at.

Explore Meta Ads →Google Ads

Search and Shopping campaigns fed by your product data.

Explore Google Ads →SEO Full Service

Category and product pages that earn organic traffic that keeps working.

Explore SEO →Web Development

Fast, well-built pages around the store: landing pages, content and the wider site.

Explore Web Development →Web Apps

Custom portals, dashboards and integrations when the store needs more than a platform offers.

Explore Web Apps →AI Development

Assistants and automation for product data, support and back-office tasks.

Explore AI Development →Social Media Marketing

Organic content and community that give your products a story to be found in.

Explore Social Media Marketing →
Common questions

Frequently asked questions

Straight answers, the same ones we give on a first call.

We design and build your online store on the platform that fits your business (Shopify, WooCommerce, or a custom / headless storefront built with tools such as React, Next.js, Node.js and Python): storefront design, collection and product pages, cart and checkout, payments, shipping, taxes, product data and the integrations behind it. It is delivered as a fixed-scope project, with a quote before work begins. Growth work (conversion optimization, product feeds and catalog ads, revenue flows and reporting) is the ongoing side.

None is best for everyone, and we work with all of them. Shopify is a hosted platform that usually suits standard-to-mid stores that want a fast, low-upkeep launch. WooCommerce runs on WordPress and gives more control, which suits unusual catalogs, custom logic or content-led stores, at the cost of more upkeep. A custom or headless storefront (React, Next.js, Node.js, Python and similar) suits distinctive experiences, complex logic or many systems to connect, at a higher upfront cost. If you already run a platform that works, improving it can beat moving. We recommend on your catalog, budget, team and integrations. Try the six-question selector →

As a typical range, larger platforms and e-commerce builds run about 8 to 14 weeks, depending on scope and how ready your content and product data are. Marketing sites are usually 4 to 8 weeks. That is an estimate, not a promise: your fixed-scope quote includes a timeline for your store.

Migrations are planned around search. We map every important old URL to its new one with redirects, carry over titles, descriptions and product markup, and test before launch. Some movement in rankings right after a move is normal and we cannot promise there will be none, but careful mapping is how it is kept as small as possible. See SEO Full Service →

We do not guess. We start from your analytics and how shoppers actually use the store, to find where they stop or hesitate. We rank the fixes, change one thing at a time on product pages, cart, checkout and speed, and read each result before choosing the next. We do not promise a specific uplift, because results depend on your traffic, products and prices.

Tell us what you have and what you need. If you already have photos and product data, we build on them and can structure the data for your store and feeds. Photography and large-scale data entry are scoped case by case, and we will say honestly what we can take on before you commit.

Yes. We can audit an existing store, on Shopify, WooCommerce, a custom build or another platform, fix what is leaking (speed, product pages, checkout, tracking) and set up product feeds, revenue flows and reporting without rebuilding it. If a rebuild would serve you better, we will say so and explain why.

A product feed is a structured file of your products (titles, prices, images, availability) that ad platforms use to show them in Shopping results and catalog ads. If you plan to advertise products on Google or Meta, you need one, and clean product data is what keeps it approved and useful. Google Ads → Meta Ads →

Yes: welcome, browse and cart abandonment, post-purchase and win-back flows, tied to your store's data. SMS is only used with clear opt-in consent, and every message includes a way to opt out. See Email Marketing →

The store build is a fixed-scope project: you get a quote, with scope and timeline, before work begins. Ongoing work such as conversion optimization, product marketing, and ads or email management runs on monthly plans, and most plans start at a 6-month engagement: long enough to test, learn and scale, with clear scope and transparent reporting. Prices depend on your catalog and goals, so a strategy call is the way to get a number that fits.
Get started

Ready to grow your store?

Tell us about your store and get a tailored plan, with a Dedicated Success Manager as your one point of contact.

Prefer to talk? Call (786) 744-5342.

Talk to an expert

Your information is secure. A specialist will get back to you with a clear next step.

Shopify and WooCommerce are trademarks of their respective owners. Rubiera Productions is not affiliated with or endorsed by them.